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Oh, great question! I’ve been diving into server-side tracking for attribution, and I found that it really enhances data accuracy by reducing client-side errors. I spent some time on learn more recently. For effective attribution modeling, I ended up on a setup that leverages event tracking through server-side methods, which allows for better control over user data and consent. It’s amazing how much clearer the insights can be, especially when you're trying to understand the customer journey. I’d encourage you to experiment with this approach; it can really transform your attribution efforts!